INFORMATION PROVIDED PURSUANT TO ARTICLES 13-14 OF GDPR 2016/679

Italiantrendy is a brand of Homaki srl based in Via Settembrini, 5, 2012 Milan (MI) VAT IT12345440155 – C.C.I.A.A. MI-2057545 as the data controller (hereinafter referred to as “Controller”), according to the indicated regulations, informs you that the processing will be based on the principles of fairness, lawfulness, transparency, and protection of your privacy and rights.

Therefore, I provide you, pursuant to EU Regulation no. 2016/679 (hereinafter, “GDPR”), the following information.

1. Purpose of processing

The Controller processes personal data, identifying and non-sensitive such as

  • Name
  • Surname
  • Company Name
  • Address
  • Tax Code
  • VAT Number
  • Email / PEC
  • Phone Number
  • Website
  • IP Address

(hereinafter, “personal data” or also “data”) communicated by you during registration and/or at the time of sending messages or requests for assistance through the Controller's website.

2. Purposes of processing

The sensitive data you provide will be processed, by way of example but not limited to, for the following purposes:

Management of customer/supplier personal data;
Administrative management;
Information on services offered;
Compliance with legal obligations;
Sending proposals for website creation/assistance;
Drafting contracts for website creation or website assistance;
Receiving technical assistance;
Issuing invoices;
Managing/accessing and maintaining/updating/checking the website;
Allowing you to register on the website to comment on the content provided by the Controller and any additional services you may request;
Allowing you to obtain assistance via chat/Skype or other IP communication systems;
Fulfill pre-contractual, contractual, and tax obligations arising from ongoing relationships;
Fulfill obligations provided by law, regulation, community legislation, or an order from the Authority;
Prevent or detect fraudulent activities or abuses harmful to the website and/or related services;
Exercise the rights of the Controller, such as the right to defense in court.

We inform you that when you are already a customer, we may send communications regarding service updates, security warnings, and anniversaries (art. 130 c. 4 Privacy Code). NO commercial proposals will be sent.

Other purposes include:
Commenting on content.
Comment services allow users to formulate and publicly share their comments regarding the content of this Website.
Users, depending on the settings decided by the Controller, may leave comments even anonymously.
If the User provides their email among the Personal Data, this may be used to send notifications of comments regarding the same content.
Users are responsible for the content of their comments.
If a comment service provided by third parties is installed, it is possible that, even if Users do not use the comment service, it collects traffic data related to the pages where the comment service is installed.
Directly managed comment system (on this Website)
This Website has its own comment system for content.
Personal Data collected: email, name, and website.
Contact form (on this Website).
By filling out the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other nature indicated in the form itself.

Statistics

The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track user behavior.

Google Analytics with anonymized IP (Google Inc.).

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google uses the Personal Data collected to track and examine the use of this Website, compile reports, and share them with other services developed by Google.

Google may use the Personal Data to contextualize and personalize the ads of its advertising network.

This integration of Google Analytics anonymizes your IP address. Anonymization works by shortening the Users' IP address within the borders of the member states of the European Union or in other countries adhering to the agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and shortened within the United States.

Place of processing: United States – Google privacy policy

Cookies

The software used to create this website uses cookies or session cookies, typically to store the customizations of registered users and to maintain references to the logged-in user while navigating from one page to another. All collected data may also be used for purposes different from those indicated so far, always and only after being transformed into an anonymous form.

3. Processing methods

The processing of your personal data is carried out through the operations indicated in art. 4 of the Privacy Code and in art. 4 n. 2) GDPR, specifically: collection, registration, organization, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, deletion, and destruction of data.
Your personal data are processed both in paper and electronic form.

4. Duration of processing

With reference to the personal data subject to processing, they will be retained in compliance with the principle of proportionality and in any case until the purposes of processing have been pursued or until – if previously – the specific consent of the data subject is revoked, applicable at any time.
The Data Controller will process personal data for the time necessary to fulfill the above purposes and in any case for no longer than 10 years from the termination of the relationship for Service Purposes.
If the user decides to register on the site, the duration of processing will be automatically renewed until the user requests cancellation.

5. Mandatory or optional consent

Access and navigation on the Site are free, but the possibility of receiving assistance and sending me communications is only allowed upon prior authorization and consent from the data subject.
If the visitor intends to register, they must fill out an online form in which they are required to provide some personal data necessary for the activation of authentication credentials (login + password) with which the data subject will access all functionalities reserved for registered users. Therefore,
Further primary purposes of processing are represented by the need to allow the fulfillment of your requests and to enable the possible technical and administrative management (including purposes to provide support and technical assistance upon request).
Any refusal to provide such data would lead to the non-execution of the contract and/or the failure to continue the relationship.

6. Communication of data

Without the need for express consent (ex art. 24 lett. a), b), d) Privacy Code and art. 6 lett. b) and c) GDPR), the Data Controller may communicate your data for the purposes referred to in art. 2) to judicial authorities as well as to those subjects to whom communication is mandatory by law for the fulfillment of the aforementioned purposes.
These subjects will process the data in their capacity as independent data controllers.
Your data will not be disseminated.

7. Data transfer

Personal data are stored on servers located in Italy, within the European Union.
It is understood that the Data Controller, where necessary, will have the right to move the servers outside the EU.
In this case, the Data Controller ensures that the transfer of data outside the EU will take place in accordance with applicable legal provisions, subject to the signing of the standard contractual clauses provided by the European Commission.

8. Rights of the data subject

As a data subject, you have the rights referred to in art. 7 of the Privacy Code and art. 15 GDPR, specifically the rights to:

obtain confirmation of the existence or non-existence of personal data concerning you, even if not yet recorded, and their communication in an intelligible form;
obtain the indication: a) of the origin of personal data; b) of the purposes and methods of processing; c) of the logic applied in the case of processing carried out with the aid of electronic tools; d) of the identifying details of the data controller, the processors, and the representative designated pursuant to Article 5, paragraph 2 of the Privacy Code and Article 3, paragraph 1, GDPR; e) of the subjects or categories of subjects to whom personal data may be communicated or who may become aware of them as designated representatives in the territory of the State, of processors or persons in charge;
obtain: a) the update, rectification or, when of interest, the integration of data; b) the deletion, transformation into anonymous form or blocking of data processed in violation of the law, including those for which storage is not necessary in relation to the purposes for which the data were collected or subsequently processed; c) the certification that the operations referred to in letters a) and b) have been brought to the attention, including with regard to their content, of those to whom the data have been communicated or disseminated, except in cases where such fulfillment proves impossible or involves a manifestly disproportionate use of means compared to the protected right;
object, in whole or in part: a) for legitimate reasons to the processing of personal data concerning you, even if relevant to the purpose of collection; b) to the processing of personal data concerning you for the purposes of sending advertising material or for direct sales or for conducting market research or commercial communication, using automated calling systems without the intervention of an operator via e-mail and/or through traditional marketing methods via telephone and/or postal mail.

Where applicable, you also have the rights referred to in Articles 16-21 GDPR (Right to rectification, right to erasure, right to restriction of processing, right to data portability, right to object), as well as the right to lodge a complaint with the Supervisory Authority.

9. Methods of exercising rights

You can exercise your rights at any time by sending:

A registered letter a.r. to Homaki srl with headquarters at Via Settembrini, 5, 2012 Milan (MI)
An email to the address info@italiantrendy.it

10. Data controller and data processing manager

Homaki srl with headquarters at Via Settembrini, 5, 2012 Milan (MI)